Gunawan Jusuf, a renowned business leader, extends his influence beyond the corporate world as a fervent advocate for environmental sustainability. His compelling book, Blue Gold, shines a spotlight on the pressing issue of water scarcity, blending his passion for preservation with his expertise in industry. Jusuf’s work underscores the urgent need to protect water—a resource essential to both life and economic vitality.

Unveiling the Value of Water in Blue Gold

In Blue Gold, Gunawan Jusuf explores water’s indispensable role as the planet’s lifeblood. He articulates a powerful case for its conservation, drawing from his experience leading industries reliant on this precious resource. Jusuf’s narrative weaves together scientific insight and real-world relevance, making a resounding call to action for readers to recognize water’s irreplaceable value.

Linking Sustainability to Industry Success

Gunawan Jusuf’s advocacy goes beyond theory, rooted in the practical realities of his business ventures. He highlights how industries, including his own Sugar Group Companies, depend heavily on water for production. Through Blue Gold, Jusuf stresses that safeguarding water is not just an ethical duty but a strategic imperative, ensuring long-term viability for businesses and communities alike.

A Call to Preserve a Threatened Resource

With clarity and conviction, Gunawan Jusuf warns that water, often taken for granted, faces mounting threats. His book serves as both an education and a rallying cry, urging collective responsibility to protect this vital asset. By framing water conservation as both a moral and economic priority, Jusuf inspires action to secure a sustainable future for generations to come.